About Us

What is banding?

The process of developing a brand's identity by setting it's visual characteristics, tone, focus on targeted audience in such a way that it invokes emotions in it's audience is called branding. A company's visibility to it's audience to its reputation all are a part of branding only.

Branding is not just about creating visuals and settings the colors for a brand and designing its logo as it is perceived, branding includes a lot more like setting the tone of voice for the brand, how it is perceived in the public eye, recognising its targeted audience basically their (age groups, ethinicities, preferences etc), basically branding is what sets companies aside from the others and gives it a unique identity.



Why is Branding Important?

Suppose a consumer is looking to buy a product or service but finds himself / herself looking at a list of brands that all look the same, the consumer will be confused right? this is why branding is important as it enables a brand to tell its customer what it specialises in.
Branding makes it easier for the customer to find its brand, ultimately enabling the brand to find its customer.

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Process

Our design process

Our comprehensive design strategy ensures a perfectly crafted branding for your business.

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Step One

Discover

Designers use this time to tease out as much context and background as possible to fully understand their client’s company or organization, its values, business, brand attributes, etc. This is also the time to pose preliminary design questions about the desired look and feel, all possible use-cases and any must-haves or special requests

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Step Two

Prototype

We’re a huge admirer of digital style guides so for every project, we produce a style guide based on what brand guidelines you have which then feeds into our prototyping process. A website is essentially made up of a combination of components that can be reused throughout the site so we prefer to design and build components rather than overall pages using the rules set out in the brand guidelines.

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Step Three

Test

Testing is putting your various designs into the wild with your target audience. Then, asking them what they think about it. This lets you figure out what works and doesn’t work for them.

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Step four

Build

This is your time to develop an often elusive good blend of great graphics that also convey the right message.

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Contact Information

SM TOWER, 12, Ajmer Road, Teachers Colony, Baba Market, DCM,
Jaipur, Rajasthan-302021.

We're Available Mon - Sat. Call Now. 91 9799004766
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