Gathering Information
In this step we will conduct market research like finding the competitors, target audience and research about the product we are marketing.
One of the biggest advantages of Digital Marketing is being able to reach a larger audience than traditional marketing. This is because most of the world is online nowadays so when we market online it is by default availabe to anyone that's using internet whereas in traditional marketing we are only able to market to the people who are available at the time and place we are marketing at.
In this step we will conduct market research like finding the competitors, target audience and research about the product we are marketing.
After we have the required information we need, we develop the marketing strategy as in what type of content we will be posting and where we will create it and how we will run the marketing campaign.
In this step we choose the platforms which will be best suitable for our marketing campaign, it depends on the type of client we are marketing for.
After we have started putting out content and started running ad campaigns we take a good look at analytics to find out what is working and what is not which helps us to do more of what is needed to be done.
After we done analyzing, we make the appropriate changes in our approach and that is all what this step is about.