Search Engine Optimization is one the most popular forms of marketing and it has been the same since the beginning of digital marketing. Since the beginning of SEO practices, seo executive jobs have been to conduct keyword research to identify the keywords that will work best for them all while keeping their objectives in mind.
What Are The Short Tail & Long Tail Keywords?
Short tail keywords consist of one or two words while long tail keywords are longer phrases but this is just the basic way of looking at them this is also not the real reason they are given these names.
These names were assigned to these keywords after the “search demand” curve was created, the curve was a graph that was designed to signify the total amount of search queries that were made on Google in a month and arrange them according to their search volumes.
This arrangement gave the graph a curve like look with the keywords keywords with large search volumes being at the top of the graph but their numbers were low in terms of how many phrases they were and the keywords which had low search volumes were at the tail end but these phrases had numbers in billions. This led to them being named long tail keywords and knowledge about these keywords is necessary for anyone who is seeking career development in search engine optimization.
Key Differences In Long Tail & Short Tail Keywords
Search Volume & Competition
One of the major differences these keywords have is for search volume and competition as short tail keywords have larger search volumes which directly affects the competition as the competition for them is really high and it is really difficult to rank for them. It takes years for someone to be able to rank for short tail keywords and that too if done right. But once you are able to rank for these keywords they provide a return that is unmatched.
Long Tail Keywords - These types of keywords tend to have a lower search volume and a lower competition. Unlike short tail keywords that are generic terms, these keywords are more specific and can be best used to attract traffic towards a particular service or product.
So basically it is easier to rank for long tail keywords, you will just need to rank for a lot of them to get good results and they are good for targeting a particular niche and on the other hand it is hard to rank for a short tail keyword as they have a generic appeal and a lot of competition but once you are able to rank for them they provide a really high ROI.
Some Examples Of Long - Tail & Short - Tail Keywords
● Short Tail Keywords - Shoes, football, amazon etc
● Long Tail Keywords - Where to buy shoes best suitable for running, what ott platform is streaming football matches etc.
The Best Utilization Of Short Tail & Long Tail Keywords
Short tail keywords capture a wide audience which is searching for a broader category and getting the attention of this audience should be the key goal for you when optimizing for short tail keywords.
Short tail keywords capture a wide audience which is searching for a broader category and getting the attention of this audience should be the key goal for you when optimizing for short tail keywords.
Which One Is Best For Your Business?
Both of these types of keywords have their own advantages and disadvantages and it totally depends on what kind of business you are having, the scale of it and what aspect of your business do you want to bring the traffic towards.
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